Global Senior Manager Marketing & Lead Management

Irg-ltd - Düsseldorf - 16-06-2020 zur Vakanz  

Global Senior Manager Marketing & Lead Management - Perm Dusseldorf Role
Global Senior Manager Marketing & Lead Management - Perm Dusseldorf Role
Location
Dusseldorf
Start Date
ASAP
Position Type
Permanent
Duration
Permanent
Remuneration
V Good Salary Package !
Job Ref
H1975

NEW ROLE to offer Global Senior Manager Marketing & Lead Management Based Dusseldorf for international company. Needs Experience B2B / B2C CRM & digital experience. Manage 4 people.

  • * Candidates must have **
  • B2B and B2C CRM and digital experience
  • knowledge of B2B Marketing & Lead Management
  • SAP, Salesforce, Tableau, BI tooling, Customer Identity and Access Management tooling
YOUR ROLE
  • Opportunity to be part of and support our journey to excellence in Global Market & Customer Activation and our transformation towards a customer obsessed and data-driven organization
  • Opportunity to influence and guide our Global Marketing & Sales Activation ways of working by driving our digital transformation efforts across our B2B and B2C businesses
  • Understand and underpin markets & business needs, in order to govern and guide them in the path to digitally transform Marketing & Lead Management within processes, organization, performance metrics, data models / data flows and embrace new SaaS cloud based technology
  • Foster Marketing & Sales collaboration and handshake for E2E management of Contacts, Leads and Sales Qualified Opportunities, including Inside Sales activation
  • Re-design Marketing & Lead Management processes, goals, roles to boost conversion rates through the funnel by leveraging effective integration approaches between Marketing Automation and Sales Funnel Automation tools such as SAP & Saleforce.com
  • Drive Marketing & Lead Management strategy and goals/KPI setting on a yearly basis with monthly monitoring of results at different levels within the organization
  • Design, build and deploy global Digital Activation initiatives and best in class campaigns, working with multiple markets, businesses and functions at same time, boosting conversion rates and ROI
  • In depth knowledge of Digital Marketing & Sales tooling, being also able to consult businesses on how to best leverage and exploit IT tooling, always adopting an outside in perspective
YOUR SKILLS
  • Economics and/or Marketing background with a strong focus on B2B & B2C CRM & digital marketing activities & processes
  • Min. 10 years of proven B2B and B2C CRM and digital experience, ideally within large companies
  • In depth B2B Marketing & Lead Management dynamics on both strategic, processes, tools and operational level
  • Very good knowledge of cloud marketing automation tooling, platforms and BI tooling is required (SAP, Salesforce, Tableau, BI tooling, Customer Identity and Access Management tooling)
  • Proven in managing complex / big multi-channel B2B CRM or digital campaigns with multiple stakeholders and geographies involved
  • Solid relationship skills, in order to drive large transformational projects sponsorship buy-in
  • International background, able to manage multiple stakeholders in different countries and contexts
  • results driven
  • Fluent business-level English

Desired profile:
  • At least 10 years of relevant experience
  • Driven, positive / Hands on / make a difference
  • Fluent in English
  • Experience with digital transformation projects
mehr...

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