Web content strategist

Berlin, Deutschland, Niederlande, Vereinigtes Königreich, Polen
Wissenschaft / Forschung | Medien- / Verlagswesen | Deutsch | Englisch | Lektorat
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WEB CONTENT STRATEGIST (F/M/D)

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WEB CONTENT STRATEGIST (F\/M\/D)<\/h1>\n
We\u2019re looking for an experienced and knowledgeable Content Strategist to join our SEO\u00a0 team. Working closely with and reporting to the Head of SEO, you\u2019ll be responsible for researching, structuring and designing accessible and web-optimised content to help create a seamless user journey and experience. This is a full-time role based in Germany or UK, remote work is also possible.<\/p>\n

YOUR TASKS<\/h2>\n

\n

Content auditing<\/strong> - audit content quality and wording, user journey, information architecture and site taxonomy<\/li>\n

Content strategy<\/strong> - create a data-driven content strategy based on the above, including information architecture, site taxonomy, URL structure, content mapping\/interlinking, new content creation and existing content optimisation<\/li>\n

Content, keywords & user research<\/strong> - establish popular keywords and content types amongst our targeted audience via tools such as Ahrefs, review and integrate user insights and web analytics data into the content strategy<\/li>\n

Regularly review content <\/strong>to identify opportunities, spotting issues to improve visibility, accessibility and conversion<\/li>\n

Plan and implement internal workflows<\/strong> and tools for the ongoing strategic production of content<\/li>\n

Create style guides and content guides<\/strong><\/li>\n

Training teams<\/strong> - train colleagues in web content creation and optimisation<\/li>\n

Team collaboration<\/strong> - with UX, technology, editorial, social media, sales and marketing teams on all content-related matters<\/li>\n

Fluent in English<\/strong> - strong verbal & written communication skills\u00a0<\/li>\n

Stakeholder management<\/strong> - confident managing senior stakeholders <\/li>\n<\/ul>\n

\u00a0<\/p>\n \u00a0\n

YOUR PROFILE<\/h2>\n

\n

• Significant experience in the described tasks<\/li>\n
• Results-oriented and data-driven<\/li>\n
• Spots patterns in data and makes logical, strategic decisions<\/li>\n
• Promotes exchange of learning and researches new ideas\u00a0<\/li>\n
• Sets clear direction<\/li>\n
• Explains complex subjects in a way that is simple-to-understand and jargon-free<\/li>\n
• Self-starter, motivated and comfortable working remotely<\/li>\n
• Integrity<\/li>\n
• Gives and appreciates honest feedback <\/li>\n
• Effectively balances strategic direction alongside day-to-day activities<\/li>\n
• Strong verbal & written communication skills in English language

<\/li>\n

• Desirable, but not essential: German language skills<\/li>\n
• Desirable, but not essential: Academic\/STM publishing industry experience<\/li>\n<\/ul>\n

WE OFFER YOU<\/h2>\n

\n

• An exciting professional challenge for one of the innovation drivers of the publishing industry<\/li>\n
• Extensive benefits for a healthy, balanced life and work<\/li>\n
• Time and space for curiosity, learning and development<\/li>\n
• Passionate colleagues in diverse teams<\/li>\n<\/ul>\n At De Gruyter, we believe in diversity and are committed to equal employment opportunities for everyone. It is our \nshared goal to create a workplace culture centered around inclusion and belonging.\n

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