International Digital Marketing Manager

What you may expect

• Define digital marketing strategy for group companies
• Derive guidelines and requirements to be implemented in the digital environment
• Work in a team with the central marketing department and local marketing counterparts to define the group marketing plan and enable its implementation
• Act as a subject matter expert supporting the e-commerce department to plan and act in the overall company strategic framework

• Select external service providers
• Co-lead matrix-based lean international teams for digital marketing project roll-outs, in cooperation with e-commerce department experts
• Perform top level business planning and budgeting for the creation and execution of digital marketing activities as well as the corresponding business outputs and goals (new and reactivated customers, customer value increases and loyalty growth), in close collaboration with the e-commerce department leaders
• Define central frameworks and content of digital marketing activities (webshop, SEA, DEM, Display, SMM, etc.) to be implemented in all local entities, in close collaboration with and under the lead of the e-commerce Department leaders

What distinguishes you

• Bachelor's or Master's degree (or equivalent), preferably in business administration with a focus on marketing or media management
• Advanced experience in campaigns or content development for digital marketing in B2B and B2C companies
• Advanced knowledge of online marketing tools (SEO, SEA, SMM and web analytics)
• Several years of leadership experience in operative marketing and/or sales organizations in order to cover the leadership challenges within international matrix organizations
• Experience in scouting, selecting and managing external service providers such as marketing agencies
• Proven track record of positively reached goals within a digital business environment, in terms of economic results based on a ROI calculation
• Omnichannel approach as far as marketing activities are concerned is a must
• Knowledge of direct sales logics, environment and drivers are considered a plus