Multichannel marketing manager

neues Angebot (29/05/2020)

stellenbeschreibung

Job Description YOUR TASKS AND RESPONSIBILITIES * Drive implementation of global Integrated Multi-Channel Marketing (IMCM) strategy plans within the country in close collaboration with the Business Unit General Medicine (GM) * Develop and execute Multi-Channel Cycle Plans (MCCP) by integrating external and internal insights from different channels like field force feedback, social media and market trends or external market research reports * Act as an expert for channels chosen within MCCP (e. g. Website, Email, Remote Calls) * Tracks executions and impact of campaigns and reflects learnings in new journey designs * Responsible for the continuous upskilling of relevant stakeholders regarding correct use of functionalities, content creation and best-practice processes * Responsible for testing new features, functionality enhancements or other digital/multi-channel initiatives * Manages agency and vendor relationships and ensures that 3rd parties have what they need to deliver contracted MCM services * Manages cross-functional agile teams to improve customer experience in every touchpoint, enabling rapid reaction to market needs * Building relationships and gaining insights from end user and head office teams adding value and supporting feedback culture with a solution orientated approach WHO YOU ARE * University/bachelor's degree in industrial engineer or Digital Marketing * Several years' experience in digital marketing and/or multi-channel campaign planning and execution across several channels (e. G. eDetailing, web/mobile solutions, Email Campaigns, Remote Calls or Webinars) * Prior working experience with Veeva and/or Salesforce CRM an advantage * Demonstrated ability to measure multichannel performance against business objectives and optimize accordingly * Proven capability in planning and effectively launching individual channels at a country level as well as digitally savvy person with excellent project management and communication skills * Strong stakeholder management and the ability to communicate and collaborate effectively with diverse cross-functional as well as cross-country teams * Experience in digital / transformational change initiatives * Willingness für minor travels * Be Fluent in German and English (written and spoken) Your application Are you looking for a new challenge where you can show your passion for innovation? Are you interested in working as part of a global team to improve people's lives? Then send us your online application including cover letter, CV and references. Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

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Multichannel marketing manager (m/f/d)
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