Senior manager digital analytics

Adidas - via Jobtome - Herzogenaurach - 15-05-2020 zur Vakanz  

neues Angebot (15/05/2020)

stellenbeschreibung

Job Description General Purpose As a Senior Digital Analyst at adidas you are responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions by improving future (paid) publishing plans (efficiency!), content strategies (effectivity!) and narratives (storytelling!) across Social and PR. Based on multiple data sources, you manage the generation of global insights and the consolidation of local relevant insights that help adidas better understand the consumer, drive brand awareness, strengthen brand image, increase brand advocacy and ultimately drive sales

This Includes That

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  • campaigns/ activations are optimized based on business goals by generating actionable insights in collaboration with global business units and key markets * campaigns/activations are adjusted based on 'best in class' content types and narratives by deriving relevant key findings in collaboration with global business units and key markets * set of mandatory kpis and accurate targets are defined, and the performance is measured in a reliable and consistent way to ensure that the respective business goals are achieved * provide reporting and actionable insights to the decision makers and communicate those in a simple and meaningful way key responsibilities analytics * support in defining the overall measurement strategy across the digital brand organization, including which kpis, targets, tools, activities & execution will deliver the best return. * lead the continuous development of the insight generation and delivery process, including service portfolio evolution and constant screening of the ecosystem for partners or solutions. * manage demand for insights and delivery of analytics services. understand and execute implementation of solutions to address high level requirements from the business leadership, business units and the key markets/cities. * oversee the development of best practice guidance to business leadership, business units and the key markets/cities to maximize the use of analytics capabilities. * define and implement new reporting structures or refine existing structures across social & pr * work independently and collaborative, by maintaining a strong relationship with the global digital brand organization and ensure sharing and consistency with them * measure and analyze business priorities to generate actionable insights that support campaign optimization * lead assigned projects in areas such as analytics implementation, marketing attribution, tag management, qualitative data, etc. consulting * communicate and present key findings to the decision makers in a simple and meaningful way * provide stakeholders with actionable recommendations and calls for action based on your gathered insights. drive the translation of gathered insights into engaging, actionable and easy to digest insights presentations. * recommend changes to content strategy, media spend, publishing tactics and other factors to ensure that digital performance is improved, and digital targets are achieved * support in providing best in class analytics technologies, enabling the digital brand team to work data driven and keep up to date on the development of the digital ecosystem * build and drive the relationship with external partners to service the digital brand strategy. * provide guidance to social media managers and ensure compliance on the implementation of new tracking processes for digital publishing (social media, pr & influencer) e. g. attribution. * develop and maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights. * drive the implementation and use of data driven decision processes, in line with a fact-based decision culture. * build a strong internal and external network, informing the adidas digital analytics community on the latest trends and technological advances. responsibilities * people management * manage external resources and guide markets/key city counterparts * continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs. * provide team members/direct reports with clear direction and targets that are aligned with business needs and digital brand objectives. * manage and lead a wide range of strategic assignments with global responsibility. key relationships:
  • newsroom network * newsroom managing editors * global business units * global media agency * global social platforms requirements * education & professional experience * university degree in the field of business or equivalent * proven track record in social/pr and analytics * 6+ years of experience in in brand marketing, analytics or digital organization * extensive experience of digital marketing in a brand environment * experience in ecommerce environment * experience in leading a team is a plus soft-skills * a passion for delivering data-based recommendations

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Senior manager digital analytics (m/f/d)
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