Market research manager ph

neues Angebot (29/05/2020)

stellenbeschreibung

Job Description Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change Market Research Manager PH (m/f/d) YOUR TASKS AND RESPONSIBILITIES * Responsible for on-going market research in the therapeutic area General Medicine using secondary data (i. E. IQVIA audits, official statistics, decision resources, etc. ) to provide a source of benchmarking analyses, trend analysis in therapeutic areas and market/competitor intelligence * Care for the design and conduction of local primary research studies - including definition of best methodology and agency selection - in response to specific issues or opportunities * Responsible for developing complex multivariate market forecasting models including analysis of existing market trends, future events, demographic/epidemiological developments * Preparation of strategic analysis of the market potential of existing and pipeline products and licensing opportunities incl. business cases (e. G. for official development decision points) * Analysis of the current market or long-range projection of trends and identification of chances and risks and gives strategic recommendations * Providing meaningful market reports and supports the Business Unit in the development of sales metrics or brand performance analysis * Active participation in setting up and conducting by Global Customer and Business Insights initiated primary market research studies and responsibility for local approval workflow of the used materials WHO YOU ARE * University degree (Master) or other advanced degree in fields such as Life Sciences, Economics, Statistics, Public Health or equivalent * Several years of working experience in a relevant field * Thorough knowledge of audits, questionnaire design (to elicit qualitative and quantitative feedback without introducing bias) and data analysis (descriptive/inductive) including technical approaches such as conjoint, perceptual mapping and factor analysis * Sound knowledge of relevant products, therapeutic markets, marketing activities and objectives * Strong analytical skills as well as strong interpersonal and communication skills (both verbally and in writing) * Driven by the principle of doing what is right for the business * Fluent in German and English, written and spoken The position will be filled at Bayer Vital GmbH

Location

:

germany :

north rhine westfalia :

leverkusen division:

pharmaceuticals reference code:
111224

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Market research manager ph (m/f/d)
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