Content Engagement Project Manager (f/m/d)

Aplitrak - Berlin - 08-01-2020 zur Vakanz  

For our client, an exciting international company focussing on location technology, we are currently hiring a Content Engagement Project Manager (f/m/d)

 
Location: Berlin
Start date: January 2020
 

Summary:
We are seeking a Content Engagement Project Manager based in Berlin. In this new role, you will be responsible for the content development, execution, and engagement on our main communication and product discovery portal. You will be reporting to the Digital Content Lead and will be coordinating the activity for content development of writers, designers and other external contributors. As an experienced project manager working with agile principles, you will be motivated to deliver a broad range of creative assets collaboratively in tight timelines. Combined with a copywriting and editorial background, you will drive the transformation of the portal towards customer centric content to deliver stronger user engagement on site.

You will work closely with our Brand Development, Marketing Operations, and Product Marketing teams to define successful messaging and creative assets that support our customer value proposition, and deliver exceptional content to help accelerate business growth.

 

Your tasks:
  • Take ownership of our website content and support the implementation of the content strategy on our portals.
  • Create customer-centric content that clearly conveys our value proposition, inspires trust and drivers higher user engagement.
  • Turn around briefs on tight timelines and handle parallel priorities.
  • Drive the development and oversee the production of new content assets, including new product pages, images, demonstration videos, icons and more.
  • Integrate customer and partner stories into content when relevant – taking a
customer-first approach.
  • Act as a brand guardian across content - ensuring consistent tone of voice and style in line with brand guidelines.
  • Focus on continuous improvement by iterating and optimizing existing and new content.
  • Ensure that the content is prepared in a correct, cost effective and timely manner in alignment with specifications and quality requirements.
  • Monitor and report on digital metrics.
  • Project manage all web content updates with stakeholders and content contributors
  • Plan and approve assignments for writers and designers
  • Control schedules and enforce deadlines for all stakeholders
  • Oversee proofreading procedures and edit copy when necessary
  • Prepare weekly, monthly and quarterly reports on content engagement KPIs
  • Resolve issues as they arise
 

Requirements:
 
  • Skills in data-driven decision making and an aim to foster growth and continually
optimize and improve content assets and engagement
  • Passionate about storytelling and customer centricity with experience as a copywriter
or in an editorial role
  • Experience working in a startup or as the lead content strategist for a nascent product
  • Significant experience with content marketing writing and basic understanding of SEO (more advanced knowledge of SEO is a plus)
  • Experience and enthusiasm to work in a matrixed environment managing multiple
stakeholders for collaborative content development
  • Working knowledge of content management systems like Drupal
  • Hands on experience with project management software, like Workfront
  • Strong abilities in agile project management and coordinating people and operations
  • Outstanding communication and people abilities
  • Reliability and efficiency
  • Attention to detail
Interested? Then we would love to receive your application and we guarantee a quick feedback!
For more information on the role please get in touch with Marta Matejczyk
mehr...

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