German SEM Specialist - Germany - Global travel company

EUR32000 - EUR33000 per annum + benefits
Paid Search Specialist – Global travel company - Germany - c. €35K
 
The Company
 
My client is a global travel company and this role is working within the Marine division. It is an exciting area to work in , within the company due to recent and on-going growth. They operate across Europe, North America, Australia and Canada and are the leaders in experiential travel, catering for a wide range of customers. This role is based in the office in Germany and working closely with the central team, based in the UK.

 
 
The Role
 
This role sits within the wider ecommerce and digital marketing team and focuses squarely on driving customer acquisition across the Marine brands. Whilst the focus of the role is on paid search channel management and optimization, you will be involved in developing and testing opportunities across other paid digital media channels and platforms e.g. digital display, paid social, video etc.

 
 
 

Main Job Responsibilities:
 
Manage campaign strategy for paid search across all Specialist brands and across all paid search platforms – including but not limited to Google, Bing and Yahoo

Manage campaign review and optimisation strategy
Manage ad creative and copy by creating, expanding and structuring campaigns and ad groups
Manage campaign strategy with key phrase analysis and selection, keyword matching, search term targeting, listing position, bidding strategy and day parting

Monitor click fraud and report to Account Managers at Search Engines and resolve any competitor brand bidding issues
Use our bid management tool to manage bid strategies and generate reports
Manage display advertising including networks and scheduled banner display
Track all spend and performance, and take corrective actions where required
Weekly, monthly and ad hoc reporting
Make data-driven recommendations for landing pages and site copy to increase conversions and decrease spend
Explore new platforms and opportunities in online advertising
 

Key competencies and experience:
 
A passion for PPC and some PPC experience
Additional European language (preferably German)
Ability to manage stakeholders
Excellent verbal and written communications
Ability to use business acumen to make decisions on PPC strategy
Reconciliation of budget spend, analyse click and conversion data and ad expenses
Managing, testing and optimising keywords, ad text, position and landing pages based on performances of campaigns
Capable of managing large keyword campaigns
 
 
To apply for this role, please click the ‘Apply’ button or email
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