Trade Marketing Manager, Hygiene

As a Trade Marketing Manager, you will play a key role in executing the Area category activation strategy, to drive the growth of RB brands.
You will implement category strategies, with an emphasis on executing Area and global marketing / trade marketing strategies with adaptations to suit the New Zealand consumer and trade dynamics. This will focus on increasing RB’s in store presence across all categories, strengthening RB brands with consumers, optimizing product assortment and promotional strategy and will achieve excellence through in store (4P) execution across key customers/key accounts via LSMs (Local Success Models).

Key Responsibilities:

• Develop and execute the Brand & Trade Marketing Activation Plan for key categories in New Zealand.
• Make recommendations for adapting Area and global innovation and leverage BDIs and category strategies for the New Zealand market.
• Work with NZ supply, NZ sales and NZ finance, to prepare and execute plans to deliver key financial targets including net revenue/ gross margin and market share targets within timescales and budget.
• Contribute to and implement the annual Activation business plan including category 4Ps, monitor performance and competitor activity and recommend adjustments to the strategy & tactics.
• Monitor market performance and ensure the successful implementation of plans. Review market share and develop contingency plans when required with the team to align to category strategy.
• Execute agreed product launches and further contribute by delivering local BDIs.
• Contribute to and execute effective 4P strategies based on Global Success Models and an understanding of customers, categories and consumers to maximise results.
• Ensure promotional laws (LSM) are in line with Area and global brand and commercial strategy and are adhered to across the customer mix.
• Accountable for the brand and trade marketing budget for the category.
• Work alongside Supply to ensure the maangement of the S&OP forecacst is in line with RB Sales Performance.

Professional Qualifications & Experience:

• Experience with a blue chip fast moving consumer goods company of at least 5 years proven track record / sales experience with key international or local retailers
• Experience of influencing and engaging key figures in customer organisations
• Additional functional experience, preferably in Marketing, Trade Marketing and/or Finance is an advantage
• Educated to minimum Bachelor’s degree level in a commercial subject
• Fluent in English with at least one other language preferred
• Experience managing Foodstuffs Account will be highly regarded

Job Advert
Want to see your vision have an impact? As a Trade Marketing Manager, Hygiene with RB, you’ll have the freedom to own the strategy and see the results in stores around the world.

Trade Marketing Manager, Hygiene

North Shore, Auckland Region

Competitive Salary & excellent benefits package

Working with a portfolio of leading brands, you’ll own the channel / category strategy. You’ll increase our presence in stores. You’ll strengthen our brands and ensure we have the right product, marketing and promotional activities in place. You’ll create the vision and take practical steps to see it come to life.

You’ll succeed because…

…you’re highly analytical, comfortable forecasting and working with a wide range of data to make fact-based decisions. With a background in sales or marketing, you’re able to translate plans into customer marketing actions. Like us, you’re results-orientated and entrepreneurial. You can develop strategies based on real world insight. And your communication skills mean others will share your vision.

You’ll love it because…

…you’ll get to make an impact like never before. You’ll be responsible for your own projects - we can’t wait to listen to your ideas. The products you help us get out there will make people’s lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day.

Equality
In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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