Paid Social Specialist - Tech company - Berlin - 46K
GBP41000 - GBP46000 per annum
Paid Social Specialist – Berlin – €46K
The Company
I am working with a fast growth tech company in the leisure sector. It’s an incredibly exciting opportunity for someone who is dynamic and ambitious and wants to be at the cutting edge of innovation. They are
one of Europe’s fastest growing
tech
companies backed by the world’s leading tech investors. They have a diverse team with people from all cultures. The office is in the heart of vibrant Berlin – a city rich in culture and things to do.
We’re looking for a
Paid Social Specialist
to join our marketing team and support multiple brands within the group with advertising strategy, technical implementation, campaign optimisation and product partnerships for social platforms.
Main Job Responsibilities:
Support our various brands in performance marketing on Facebook, Twitter, Instagram & Snap
Manage and optimize campaigns for acquisition, activation and retention (across web and app) and optimise towards defined KPIs
Support local country teams with advertising strategy (targeting, optimisation, creative direction, etc.), innovation adoption (support with new products), ad-hoc troubleshooting, tracking, etc
Attend bi-weekly calls, prepare monthly and quarterly KPI reports delivered to key stakeholders
Establish, own and streamline various processes with Local Marketing teams - e.g. creative strategy & procurement
Communicate regularly with account teams from Facebook, Snap and Twitter, to ensure our marketing goals are met and stay updated about innovative products
You will work closely with central and local design departments and handle creative briefings
Essential skills/experience:
At least 2 years of experience in performance marketing with a focus on Facebook & Instagram (Twitter and Snap is a plus)You have experience working with and optimising Facebook (bidding, targeting and audience management) as well as troubleshooting tracking setup for both apps and web
You have tested a variety of ad formats (News feed + RHS, Carousel, Canvas, DPA, etc) on paid social channels
You know how to plan, set up and complete significant A/B tests with clear applicable results
You have an operational understanding of tracking and analytical tools
You thrive in working in a fast-paced environment and are quick to adapt to changes
You are fluent in English (written & spoken), more languages are a plus
To apply for this role, please click the ‘Apply’ button or email
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