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Snr Manager Market & Customer Activation Intelligence - Dusseldorf
Snr Manager Market & Customer Activation Intelligence - Dusseldorf
Location
Dusseldorf
Start Date
ASAP
Position Type
Permanent
Duration
Permanent
Remuneration
V Good Salary Package !
Job Ref
H1979
Snr Manager Market & Customer Activation Intelligence. Needs Strong Data - Marketing, Data planning & analysis for Marketing. You will have B2B + B2C Marketing CRM ideally Digital Transformation.
Description- Become a team member of the world's largest adhesives producer with a unique portfolio of breakthrough innovations, tailor-made solutions and strong brands.
- Be an integral part of the Global Marketing & Strategy team for Adhesive Technologies and contribute to accelerate change and to make our customers succeed
- Opportunity to be part of and support our journey to excellence in Global Market & Customer Activation and our transformation towards a customer obsessed and data-driven organization
- Opportunity to influence and guide our Marketing & Sales Activation strategy by building and driving insightful data driven recommendations based on customer lifetime value, ROI analysis, benchmarks of excellence, machine learning and predictive data modeling
- Digital marketing performance KPIs design, building, monitoring and reporting across B2C and B2B businesses, with close alignment to sales and ongoing alignment to multiple B2C & B2B business and supporting functions
- Design, building and management of Integrated Digital Marketing, Marketing Automation and Sales Automation performance KPI at any level: campaign, regional, global, ExCo
- Global B2C and B2B data strategy build-up to support businesses and markets in boosting overall Marketing & Sales campaigns performances, effectiveness and revenues
- Economics / Statistics and / or Digital Marketing background with very strong cross-channel Customer and Consumer Activation data analytical and planning skills
- Min. 8 years of proven data planning & analysis experience, ideally within large companies or key CRM agencies
- In depth professional knowledge of B2C and B2B Marketing & Sales Automation dynamics, systems, processes, database and analytics platforms
- Familiarity with SaaS Marketing automation tools, BI tooling, analytical techniques, Marketing Automation data modeling, data predictions, LTV modeling and DMPs is key
- Proven experience in managing complex, big and multiple databases and multi-channel campaigns and programs at B2C and B2B level (database marketing / loyalty / demand generation marketing)
- International background, able to manage multiple stakeholders in different countries and contexts
- Excellent quantitative and analytical skills combined with the ability to interpret business challenges from non-technical individuals and translate into analytic and data requirements or strategic recommendations
- High level of motivation and strong team player
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