Product Marketing Manager (f/m/d) Hardware & Retail Marketing

For our client, a leading multinational technology company that specializes in Internet- related services and products, we are looking for a Product Marketing Manager (f/m/d) Hardware & Retail Marketing in Hamburg. 

Your role:
Whether you're on a consumer product or a business product you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, PR and more. 

Your tasks:
As a member of our client’s growing Devices & Services team, launch and manage exciting new products in different categories (Mobile, Home products) throughout the life-cycle.

Understand user behaviour, market and industry dynamics. Use this knowledge to shape product marketing strategies including strong promotional plans.
Create media and retail concepts/pilots and test for scalability and potential impact.
Oversee production of creative campaign assets by our agencies, ensuring creative matches the brief and adheres to brand guidelines.
Monitor campaign results, analyse key metrics, and optimise campaigns to drive growth.
Create a seamless integration of locally relevant client and third-party services, content and platforms into our client’s Hardware product proposition in DACH

Conceptualize events for product launches and updates.

Your skills:
BA/BS degree or equivalent practical experience or Masters degree, 5+ years of professional experience would be a plus
Professional experience, ideally from Carrier, Smartphone / Mobile Technology brands (OEMs), Consumer Electronics companies and/or the Retail Marketing area. (3+ years)

Fluent in German and English
A track record of product marketing excellence, with experience working in digital media and technology.
Experience in effectively delivering large-scale and/or multiple projects in fast-moving environments.
Ability to think strategically and creatively based on a passion for understanding the user, leading to thoughtful recommendations, actions plans and campaigns.

Expert in managing a breadth of marketing agency partners and developing best-in-class creative work.
Entrepreneurial spirit, fun charismatic people person, thrives on speaking to anyone and making connections between teams. Eager to build something exciting and getting involved.

Our offer to you:
Employment contract with Nash direct with an attractive relocation and salary package
An exciting environment and cutting-edge projects at global brands and hidden champions
Personal and individual support by our Account Managers and HR team
Be part of the Nash direct team and connect with your colleagues throughout Germany
 Interested? Then we would love to receive your application and we guarantee a quick feedback! For more information on the role please get in touch with Aspasia Joannidou. 

For over 30 years, Nash direct has been helping remarkable people to win exciting roles at world-leading technology companies in Germany. Our Mission is to give our employees the best possible experience in working with us.

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